Boostability is a goal-achievement platform designed to empower college students with ADHD to reach their academic and personal goals. The platform leverages AI-powered tools to help students adopt new strategies tailored to their learning styles, while providing data-driven insights to track progress over time. Our TAMID analysts were tasked with increasing brand awareness, expanding user reach, and identifying strategic partnership and funding opportunities to support Boostability’s continued growth.

To build early traction, we recruited Cornell students for a focus group to test the product’s feasibility and effectiveness. We distributed interest surveys using multichannel outreach strategies, including email campaigns, word-of-mouth promotion, and marketing flyers, to drive awareness and participation. The team then analyzed survey responses to identify user needs and guide product enhancements.

Next, we conducted extensive research to build a network of potential partners and investors, in preparation for Boostability’s upcoming promotional event in New York City. Using tools such as LinkedIn, Apollo, and Excel, we evaluated prospective collaborators to help lay the foundation for long-term traction. We concluded our project by consolidating our findings into strategic recommendations to position Boostability for scalable growth, stronger partnerships, and future investments.